It's nice to know how many people are coming to your site ... but more useful to know exactly what they're doing, where they're clicking, and what makes them leave.

Most traffic to your site come from search engines like Google and Bing. So it is crucial you optimise your web site for search engines if you expect it to generate sales leads
Measuring your website performance is usually a bit of an after thought for most businesses. If you’re not getting inquiries then your website isn’t working, no matter how many hits you're getting. We’ve found that there are a lot of other things you need to know to really help you make your website work effectively.

How many people visited the site?

This is the easy bit - how many people today, yesterday, last week, last month, last year, or even between 2 specific dates, came to your website?

Where did they come from?

Do they come from Google or Yahoo? Is there a key business partner you have referring a lot of traffic from their website? Also, what keywords did they enter into Google to find you - this will help you learn about what your clients are looking for, and how you should alter your site to target their needs.

Where do they click on each page?

Are they clicking the Products list? After they click on the products list, are they leaving the site? If so, your product list may be too complicated. If not, are they continuing through to learn more, then to enquire? If not, they why?

How many people are completing the actions you require?

How many of your website visitors are completing the contact us form? In the example shown 853 people arrive at the site, 126 added something to their cart, and were prompted to login or register, and 21 then continued successfully. 105 users (83%!) abandoned the process, meaning changes to simplify the signup/checkout process would significantly increase sales.

Packages & Pricing

A basic level of measurement is provided with all InoPoint websites. InoPoint also provides a free, no obligation quick review of your website offering feedback on design, layout & calls to action. The simple report is free, without obligation, and includes 3 recommendations you can pursue to improve your website's performance. We will provide a quote for a more comprehensive report also.