Online Marketing - Promoting Your Business

Around 80% of searchers click on the top 5 results on Google - If you want your business to be successful online, you need to be one of them!

Need a hand growing your business?

Traditionally, marketing your business was about taking out an ad in yellow pages, the newspaper, or sending out letters to a mailing list. Some businesses try radio, tv or even pamphlet drops. This can all be expensive, and usually it's hard to measure the success of these approaches. You’ll be surprised at the amount of business an effective online marketing programme can generate, and the ways we can help you measure the success of your investment, down to the cost of each lead or inquiry you're receiving from campaigns; removing the marketing spend guess-work.

How to advertise your business online?

1. Paid Ads, or "Pay Per Click" advertisements - Shown down the right side of a screen
2. Get your website listed in the "Free Listings" on the left hand side of the search engine results page

Online marketing is fast becoming the most cost effective and popular way of marketing online because:

There are plenty of buyers - millions of searches are conducted every day in Australia
You can measure your results - InoPoint can help you identify the exact cost of each web based inquiry in advertising or website optimization dollars
Try before you buy - you can try it out on a really small scale to test the waters, and if successful, dive in further
Little competition - the majority of companies are not using the internet to its potential; so for the early adopters, there are many categories in which there is massive potential to win a lot of business from your competitors, as many InoPoint clients already have

But My Clients Don't Buy Online!

Yes, most don't. But what many forget is that while most business is still done offline through the phone or face to face, a huge % of people hop onto Google to checkout who is out there, and to find out more about what they do, or their products – before deciding on who they'll call or visit.

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Success Story

"InoPoint provided a great service right from the start and have continued to add value to us – making suggestions along the way that have given us even better exposure and customer leads. They are a great company to deal with, and the team is very professional, and efficient.”

Markus Kent
Director

Seccess Story

“My confidence in InoPoint soared as the daily enquiry to our website did the same. I am pleased with the Great communication, Service, and most importantly the Results from the InoPoint team.”

Chris
IT Manager